Booklet Marketing - It 's a fortune in your story - say Yours?

People buy what they do for a number of reasons. One reason is that the company knows how to make the sale, to tell a good story.

Although the brochure is probably a work of non-fiction, you still need to be able to tell a good story. The stories are what catch people's interest. Stories of people a way to connect to the brochure.

The story of Betty Crocker
One of the most famous stories is that of Betty Crocker. Betty Crockerand was never a real person. And 'the production of General Mills. His birth occurred as a result of a clever marketing ploy. The company asked people to fill in a crossword and send them for a promotional item - a small pin cushion that looked like a sack of flour.

Along with the completed puzzle, the company also received letters asking for cooking advice. The company is part of the advertising department decided to respond toLetters, but it was a bit 'uncomfortable signing their names to hear. Why housewives listen? So he came up with the name of Betty Crocker, and the rest, as they say, is history.

Betty Crocker has become one of the best-known advertising icons, the world has ever seen. She was back in 1930 - 1950, Abby's love of their day to answer questions not only cooking but also budget and uniform. He created a storybehind the cookbooks, and for a time also had their radio show. Today, the name Betty Crocker is an image of a healthy mother, preparing nutritious meals for her family - meals that are made with love.

Kiehl's - a true story
Not all stories are created. Some stories are true. Kiehl's is a company that tells a true story. Founded in 1851, Kiehl's create natural skin and hair care products. His story is simply that it is a historicalFamily founded, to save, which is dedicated to quality and customer service. Their site has a historic feel to it, is well suited to that feeling of nostalgia and says this is something special.

Stories and Booklets
Like Betty Crocker and Kiehl's, you need a story for your brochure. If you write non-fiction, you should your story be true, and should reflect the reason for writing the brochure.

For example, if you write a brochureon weight loss, your story could be that ideas have contributed to the brochure, you lose 50 pounds in 16 weeks. Or, if you, your brochure on traveling with a limited budget, could your story about how exotic destinations for a fraction of normal travel expenses.

Your history is not to elaborate. And 'enough to be credible and should refer to the brochure. People will find a way, trying to connect with the brochure. If you have a strongConnection when you hear something about your history, are much more likely to buy. Otherwise, they are coming about.

It is a happiness in your story. Be sure to say, good!